“So who’s your target market?”
He paused for 5 seconds and said… “Anyone who wants to go on a vacation tour“ ?
Is this familiar? Let’s change the underlined word to your market.
“Anyone who wants to get married? ”
If that’s your answer to that question, then you have a BIG PROBLEM.
Why? Let me share with you a story…
Mike is a single, good-looking guy who’s actively searching for a girlfriend.
He is financially okay. He has a thriving business. And he knows how to cook.
But everytime he approaches a girl, he’d get easily rejected.
One time, he went to a bar and courageously walked up to a girl and asked her “Would you like to go on a date with me?”
The girl said, “Uhhm, No!?”.
So Mike, being a confident kind of guy just looked at the person beside the girl and asked her
“How about you? Would you like to go out on a date with me?”
Both girls just looked at him from head to foot, looked at each other…
and walked away from where Mike was without looking back.
So what’s the relevance of this story to finding your target market?
It’s simple, we don’t want to look and sound so desperate like Mike. Right?
Whether in real life or business, being desperate is a big turnoff.
What happens when you don’t know who your target market is?
1. Talking to all people at the same time
We all know what happens when you try to talk to people all at the same time, you lose focus & sincerity. Imagine if Mike asked both girls at the same time, what would happen?
2. You’re just adding noise to social media
When you go to a wet market, all you hear is “buy here, buy here, buy here…”. Everyone’s just making noise. No one is having a real, meaningful conversation.
3. You are firing blanks
When you fire blanks, you are not being efficient and you are not hitting anyone at all.
4. You’re not getting any attention
Ever wonder why couples walk so fast inside bridal fairs? That’s because every wedding supplier is chasing after them. There’s a saying, when you target everyone, you attract no one.
5. Your efforts become useless
When you try to talk to everyone, you don’t build much relationship with people.
6. Not solving any problems
And since you have very superficial relationship with people, they will not share their problems with you and you won’t be helping any clients.
7. Overspending in your ads
Naturally, when you don’t know who your target market is, you try to reach everyone or every person making you spend more for your ads.
These are 7 lessons to learn from when we don’t know who our target audience is.
Just imagine how effective you’ll be when you’ve crafted your target audience.
Are you ready?